Controlling the Clients perception

Client psychology is a specialized area of expertise that includes how their thoughts, feelings and perception, influences how they make design decisions. Understanding this nitty-gritty make the design successful and builds a resourceful relation for the future.

1. The clients would pay more for personalization in designs.

Providing customized solutions according to the needs of the client goes a long way. It builds a connection with the identity of the designer and the user experience. The client becomes aware that the designer is concerned for their well-being.  

2.The digital advantage- Social media is a great tool to build trust.

In the era of high-speed searches, everything has landed on our palm. Social media has opened up new avenues for expanding and establishing a network. The reason they are so powerful is that they form mutual trust.

Everyone wants to be a part of society, along with being unique. Social media platform creates the first impression. People like getting involved in business with people they know and trust. The designer can use this tool to grab attention and control the client’s initial perceptions.

3. Share your story.

Every designer has a particular set of interests and background. Storytelling is an effective way to connect with your clients; it persuades them to choose their designer.

An intriguing story is easy to relate to, comprehend and can prompt different emotions. The stories don’t need to glorify; they require genuineness.

4. Learning new things leads to new opportunities.

Every design has its quirks and elements which are unique. The designer needs to educate the client on the value of the proposal. Refocus the way they look at the design.

The client needs to see the worth of how the proposal affects their life positively. Equip them with the knowledge & skills required to make the most suitable design decisions. 

5. Present proposals but do not overwhelm with too much.

Choosing from a plethora of options is often difficult. American psychologist Barry Schwartz, the author of the book Paradox of Choice, explains Why More is Less. He states that too many choices overwhelm, it might create anxiety and stress instead of satisfaction.

The more options are available, the less easy it is to make decisions. The client with too many choices feels like they are missing out on something. After the decision making, questions like ‘Was that the right choice?’ or ‘What if the other option was better?’ linger on. The design option shouldn’t be more than four at max.

6. Visual communication is a universal language.

Every designer is well acquainted with multiple ways of communication. Words aren’t enough for the client to comprehend the whole idea.


A good designer knows how to use visual elements like colour, placement, etc., to their advantage. Don’t just present a narrative; paint the picture as well for the client.

7. Keep the Promises made and fulfil Commitments. 

Running a business requires keeping the promise made to the client to achieve trust and loyalty. One thing to adhere to is to never over-promise or under-deliver. If something changes, inform the client straight away, without hesitation.

It would prepare them for the forthcoming issues and also give the required additional time if needed. Creating a brand involves making the client feel valued by providing the services as promised.

To sum up, design revolves around people; having a good grip on how fellow humans think is the initial steps that help to create a design appeal. The above points are just the tip of the iceberg; start from here and build yourself up. The trick is to merge design and predictable human behaviour; the resultant is always magnificent.

You may also like